How big or small is the judges’ vocabulary when they evaluate the bakes? How frequently do “overbaked” & “underproofed” show up? In what ways is the judges’ narrow evaluative vocabulary actually associated with the show’s appeal and success?

If you have been wondering about these things, or you are the kind of person who could be wondering about these things,
we have answers!

We use text analysis to explore how the GBBS paradoxically uses limited judging language to inspire and expand its transnational fanbase.